Francis Bacon, PR voice for the moderni , had both his feet in 
the Middle Ages. 

A strange wedding of the medieval Book of Nature and the new 
book from movable types was conducted by Francis 
Bacon.

Bacon’s Adam is a medieval mystic and Milton’s a trade union 
organizer.

How far did the mass-produced page of print become a 
substitute for auricular confession.

Aretino, like Rabelais and Cervantes, proclaimed the meaning of 
Typography as Gargantuan, Fantastic, Supra-human.